The sapphire color of the Atlantic Ocean as seen from the beaches of Long Island. My mom's cobalt bottle collection. The royal shade of the hue associated with Coldwell Banker and the Tampa Bay Lighting. The most beautiful crisp and clear sky on the morning of September 11, 2001 in New York. From my happiest thoughts and memories to one of the scariest and saddest days of my life, blue is associated with all of them.
It's a color that carries a lot of weight -- think the sadness and burden of feeling blue -- but it also conveys the peace and tranquility of the sea, the endless possibility of the sky, and the reliability of an old pair of favorite jeans. It is Classic Blue, and it is Pantone's 2020 color of the year.
Before we discuss Classic Blue, let's briefly talk about Pantone and its Color of the Year. It all started in 2000 when Pantone chose Cerulean as its inaugural winner.
There wasn't much fanfare, but being that it was the start of the new millennium, Pantone figured consumers would feel peaceful surrounded by this color, so they chose a blue that reflected tranquility. After that, it was Fuchsia Rose, a sassy, sexy, and saturated pink, for 2001. I'm not quite sure why this color was chosen, except for the fact that it's feminine and pretty. Perhaps it was intended to be the opposite of the more masculine hue chosen the year before.
When you think about the fact that there are only seven colors in a rainbow, it's amazing that Pantone has been able to come up with a new shade every year. To be honest, some of them look pretty similar to me (the Aqua Sky Color of the Year for 2003 looks a lot like the Blue Turquoise of 2005), but the company does a lot of research before deciding, and the chosen color can reflect trends, fashions, popular travel destinations, or even a mood.
Speaking of moods, the director of the Pantone Color Institute said of this year's choice, "We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Classic Blue, a solid and dependable blue hue we can always rely on."
This is a lot of pressure for one little color to handle, but I'm all for it. It's an easy color to incorporate in your home decor because it plays so well with others -- just think about how well your classic blue jeans go with anything! Try it in the kitchen on your cabinets, use it in the living room on the couch or with accent pillows, paint your whole bedroom blue (the color has been shown to promote restful sleep), or, like in the picture above, use it outside. Like the sea and sky, blue doors, pool furniture, and flowerpots will go well with all the other colors in nature.
Surprisingly, not everyone is a fan. Some people have some pretty serious reasons for disliking the color, as well as theories as to the real reason it was chosen. I'm curious, how do you feel about Classic Blue, and would you have chosen a different color to usher in the 2020s?